1. Who we are
Valenric is the trading name of [REGISTERED COMPANY NAME] LTD, registered in [PLACE OF INCORPORATION] under company number [COMPANY NUMBER], with its registered office at [UK REGISTERED OFFICE ADDRESS].
For the purposes of UK data protection law, [REGISTERED COMPANY NAME] LTD is the controller of the personal information described in this policy. Contact us at [PRIVACY OR SUPPORT EMAIL].
This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit valenric.com, create an account, place an order, contact us or otherwise interact with our services.
2. Personal information we collect
Depending on how you interact with us, we may collect:
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identity and contact information, such as your name, billing address, delivery address, email address and telephone number;
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order and transaction information, including products purchased, returns, refunds and communications about your order;
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account information, such as login details, saved preferences and account history;
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payment-related information, which is mainly collected and processed by our payment providers;
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customer service communications, reviews, survey responses and information you choose to provide;
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device and technical information, such as IP address, browser, device type, operating system and security identifiers;
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website usage information, including pages visited, products viewed, cart activity and interactions with emails or advertisements; and
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marketing preferences and cookie-consent choices.
3. How we collect information
We collect personal information:
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directly from you when you place an order, create an account, join our mailing list, complete a form or contact us;
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automatically through cookies and similar technologies, subject to your consent where required;
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from Shopify and the providers that support our website, checkout and payments;
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from fulfilment, delivery, fraud-prevention, analytics, advertising and customer-service partners; and
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from publicly available sources where permitted by law.
4. How and why we use personal information
We process personal information only where we have a lawful basis. Depending on the purpose, we may rely on:
Contract
We use personal information to:
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process payments and fulfil orders;
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provide order confirmations, dispatch notifications and tracking information;
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arrange delivery, returns, refunds and customer support; and
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manage customer accounts and requests.
Legal obligation
We use information where necessary to comply with tax, accounting, consumer-protection, product-safety, fraud-prevention and other legal obligations.
Legitimate interests
Where our interests are not overridden by your rights, we may use information to:
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operate, secure and improve our website and services;
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understand store performance and customer experience;
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prevent fraud, misuse and security incidents;
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protect our legal rights and resolve disputes; and
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communicate with existing customers about closely related products where the law permits and an easy opt-out is provided.
Consent
Where required, we rely on consent for non-essential cookies, personalised advertising and certain marketing communications. You may withdraw consent at any time without affecting processing that took place before withdrawal.
5. Marketing communications
We may send marketing emails where you have consented or where another lawful exception applies. Every marketing email will include an unsubscribe option. You can also contact us at [SUPPORT EMAIL] to change your preferences.
Opting out of marketing does not prevent us from sending necessary service messages about your orders, account, security or legal notices.
6. How we share personal information
We may share relevant personal information with trusted providers where necessary, including:
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Shopify, which hosts and powers our ecommerce store;
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payment processors and fraud-prevention providers;
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approved product fulfilment, warehousing, logistics and delivery partners;
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customer service, email and communications providers;
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analytics and advertising providers, subject to cookie consent where required;
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professional advisers, insurers, auditors and service providers;
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regulators, courts, law-enforcement agencies or other authorities where required; and
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a buyer, investor or successor in connection with a legitimate business transaction.
Providers may use personal information only for agreed services or as otherwise permitted by law. We do not sell personal information for money.
7. Shopify
Our store is powered by Shopify. Shopify processes personal information to provide the storefront, checkout, payments, security and related ecommerce services. Shopify may also act as an independent controller for some processing. Further information is available in Shopify's consumer privacy notice at https://privacy.shopify.com/.
8. International transfers
Some providers and international fulfilment partners may process personal information outside the United Kingdom. Where personal information is transferred internationally, we use or require appropriate safeguards recognised under UK data protection law, such as UK adequacy regulations, the UK International Data Transfer Agreement or the UK Addendum to approved contractual clauses, as applicable.
9. Data retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including providing services, meeting legal and accounting obligations, resolving disputes and preventing fraud.
Order and transaction records may be kept for the period required by applicable tax and company law. Customer-service and marketing records are reviewed periodically and deleted or anonymised when no longer required. Cookie retention periods vary and are described through our consent-management tool or Cookies Policy.
10. Security
We use reasonable technical and organisational measures designed to protect personal information. No online service is completely secure, and customers should use unique passwords and avoid sending sensitive payment information through ordinary email or contact forms.
11. Your UK data protection rights
Subject to legal conditions and exceptions, you may have the right to:
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request access to your personal information;
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request correction of inaccurate information;
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request deletion of information;
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request restriction of processing;
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object to processing based on legitimate interests or direct marketing;
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receive certain information in a portable format;
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withdraw consent at any time; and
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complain to the Information Commissioner's Office (ICO).
The right to object to direct marketing is absolute. You may exercise your rights by emailing [PRIVACY OR SUPPORT EMAIL]. We may need to verify your identity before completing a request.
You can contact the ICO or find further information at https://ico.org.uk/ or by telephone on 0303 123 1113. We would appreciate the opportunity to address your concern first.
12. Children
Our store is not directed at children under 16, and we do not knowingly collect personal information from children for the purpose of selling products to them. If you believe a child has provided personal information, please contact us.
13. Third-party websites
Our website may link to services operated by third parties. Their privacy practices are governed by their own notices, and we are not responsible for websites that we do not control.
14. Changes to this policy
We may update this Privacy Policy when our practices, services or legal obligations change. The revised version will be published with a new "Last updated" date.